Email Studio: The Complete Reference

Where

Create → Email Studio. The pages: Your Emails, Email Series, Triggers, New post emails, Analytics, and templates.

Your Emails

Every one-off email you have written, filtered by All, Drafts, Scheduled and Sent, with opens and clicks beside each. New Email starts one from a blank canvas or a template.

The builder

Blocks on the left, the email in the centre, the selected block's settings on the right. Blocks: Text, Image, Button, Divider, Spacer, Columns, Quote, Countdown, Product, Hero, Logo, Social, Media, Numbers, HTML and Footer. Each block has content and style settings, and your brand colours are in every colour picker. The header holds Preview (desktop, mobile, dark), Send test, Check spam score, AI Email Writer, Undo and Redo, and Save.

Personalisation

{{first_name}}, {{last_name}}, {{full_name}}, {{email}}, {{company_name}}, {{company_address}}, {{creator_name}}. The unsubscribe link is added automatically.

Sending

Choose All subscribers or only contacts with specific tags. Send now or schedule a date and time. Scheduled emails can be edited until they go.

A/B subject lines

Turn on the A/B test and give the email a second subject. Gadura sends each subject to part of the list and the better-performing one to the rest.

Email Series

A series is a set of emails sent on a schedule after someone is added: each email waits a number of days, hours or minutes after the previous one, at a send time you choose, in your time zone, with weekends on or off. Series are Draft, Active or Paused; activating a series publishes its emails. People enter a series through Triggers or Automations.

Triggers

Simple rules: when something happens, do something. Events: someone joins your list, fills in a form, buys, joins your community, visits a page, opens your email, clicks a link, starts or finishes a series, goes quiet, you tag them or remove a tag, or a date arrives. Actions: send an email, start or stop a series, add or remove a tag, notify you, or send data elsewhere. Immediately or after a delay. For branching flows, use Audience → Automations.

New post emails

Turn a journal feed into email: subject template with {{post_title}}, full post or excerpt, featured image, a Read More button, sent to all subscribers or to tags.

Analytics

Per email and overall: sent, opens, clicks, open rate, click rate, click-to-open, bounces, spam complaints, unsubscribes, email revenue and revenue per email sent, top performing emails, the activity trend and email health.

Deliverability

Gadura sends from its verified domain and suppresses bounced and complained addresses automatically. Keep your list clean, avoid shouty subject lines, and send at a steady pace.