Creating an Offer

An offer is how you sell something: the price, the terms and the checkout page. What you deliver is a course or a community; the offer wraps it.

Creating one

1. Go to Sell → Offers & Checkout and choose New Offer.
2. Give it a title and a description a stranger would understand.
3. Choose what it unlocks: a course, a community, or both.
4. Set the pricing tiers.
5. Add the checkout extras you want, then publish.

Pricing tiers

An offer can have several tiers, each with its own price and currency. For each tier you choose:

• One-time payment, or monthly or yearly billing.
• A free trial period in days, for recurring tiers.
• A payment plan: a total split into a set number of instalments.
• Pay what you want, with a minimum and a suggested amount.
• The feature list shown on the tier, and whether it is marked as the popular choice.

Enter 0 for a free tier. Free offers still go through checkout, which is useful for lead magnets.

Checkout extras

• Testimonials and FAQs on the checkout page.
• Coupon codes for this offer. Customers see a "Have a coupon?" link at checkout.
• Order bumps: a small add-on offered at checkout.
• Upsell offer: a second offer shown after purchase.
• Checkout logo, whether to collect a billing address, and the access button text on the thank-you page.

After purchase

The buyer gets access straight away and a confirmation email, you are notified, and the contact is tagged as a customer. Refunds are issued from your Stripe dashboard.

Tips

• Price on value, not on the time it took to make.
• Start with one tier; add tiers when you know what people ask for.
• Preview the checkout on your phone before you share the link.