Analytics: The Complete Reference

The Analytics Report

Insights → Analytics. Choose the period; the report shows the current period against the previous one.

• Revenue: total, trend and breakdown, kept in each currency you sell in and never blended.
• Audience: subscribers and memberships.
• Courses: studio performance and your best performing course.
• Traffic Sources: where visitors came from.
• Insights: suggested next moves.

Print or export the report.

Funnel Conversions

Total views, conversions, average conversion rate and revenue across funnels; the conversion trend; results by funnel type; a card per funnel with its rate, views, conversions and revenue. Filter by all, live or draft; choose seven, thirty or ninety days.

Form Analytics

Leads, new leads, converted, conversion rate, lead sources, device breakdown, the capture trend, leads by funnel, recent leads and locations.

Sales

Insights → Sales lists every transaction: all, completed, pending or refunded.

Elsewhere

Email numbers live in Email Studio → Analytics. Community numbers live on each Sphere's Analytics. Course numbers live in each course's Analytics panel.

Reading numbers well

Compare periods rather than days. Look for the step where people stop. Act on one change at a time.